Commatoze

Got this off of today's Autotech Daily:

MOPAR SPEEDSHOPS FOCUS ON "MUSCLE, STREET AND SPEED"

The Chrysler Group unveiled a prototype of its Mopar Speedshop at this week’s Specialty
Equipment Market Assn. (SEMA) Show in Las Vegas. It expects 40 Chrysler, Dodge and
Jeep dealerships nationwide to open such "shops-within-a-shop" in the next several
months and says hundreds more have inquired about participating.
Announced last year, the new Speedshops will focus on three performance segments
that Chrysler defines as muscle, street and speed. In addition to stocking a variety of
parts and accessories, the automaker envisions the Mopar stores serving as a "hang out"
for car enthusiasts with product experts available at the counter. It also is launching three
new category-specific Mopar catalogs.
Launched in 1937, Mopar is the exclusive original equipment supplier of parts,
components and accessories for Chrysler, Dodge and Jeep vehicles sold worldwide. The
automaker expects specialty cars such as the Dodge SRT-4 to be especially ripe for
customization, noting that Mopar’s Stage 1 turbo upgrade and turbo "blow-off" valve
already have proven popular with owners of these vehicles.

Wait a minute! Blow-off valve? Doesn't that void the warranty? :

Shovelhead

Will they also have an "Express Warranty Voiding Counter" to expidite your purchases?

Commatoze

[quote author=Shovelhead link=board=10;threadid=22068;start=0#msg206413 date=1068123543]
Will they also have an "Express Warranty Voiding Counter" to expidite your purchases?
[/quote]

. I love this:.... the automaker envisions the Mopar stores serving as a "hang out"
for car enthusiasts ....

Yeah, nuthin' better than hanging out at the dealership, talkin' with the Chrysler guys....who of course are experts with diesel engines..... :

MYTRNx3

I can just see a bunch o guys hanging out with a keg at the local dealership... : : : -- Honey I'm going out to the speed shop - is right.. :-X :-X

Push Rod

Given Chrysler's no-nonsense "void that warranty" policy, this could get very interesting. Mopar has sold "performance enhancements" for years including air systems and chips. Of course the price tag has always been outrageous, but I wonder how they will explain in a court how their performance mods don't hurt anything, when a performance mod that is the same power level, and achieves the performance in the exact same fashion, does.

Scotty

[quote author=Commatoze link=board=10;threadid=22068;start=0#msg206404 date=1068122748]
Got this off of today's Autotech Daily:

MOPAR SPEEDSHOPS FOCUS ON "MUSCLE, STREET AND SPEED"

The automaker envisions the Mopar stores serving as a "hang out"
For car enthusiasts with product experts available at the warranty void counter. The
automaker expects people such as the Dodge enthusiasts to be especially ripe for warranty voids.


[/quote]

I read it a bit different.